Baguio City, Philippines – The Panagbenga Festival 2024 is set to bloom once again as Pixelhub Creative Design Studio announces the renewal of its decade-long partnership with the Baguio Flower Festival Foundation Inc. (BFFFI). This collaboration aims to enhance the festival’s branding and expand its reach, ensuring that the “season of blooming” continues to flourish both locally and globally.
Named “Panagbenga” after the Kankanaey term for “season of blooming,” the festival is a storied celebration of the vibrant history, culture, and traditions of Baguio and the Cordilleras. With the city’s streets set to be adorned with floral masterpieces, the festival is a symbol of the community’s shared values and rich heritage.
For over ten years, Pixelhub has played a pivotal role in shaping the festival’s image, producing a wide array of marketing materials for both digital and traditional media. The studio’s contributions range from the creation of the official website to the design of captivating banners, t-shirts, and giveaways, all aimed at bolstering the festival’s branding.
The renewed partnership centers on amplifying the Panagbenga Festival’s presence in the market and increasing its customer base. Plans include launching a modern, user-friendly website and revitalizing brand assets, supported by a dynamic social media marketing campaign. The initiative is laser-focused on several key objectives: enhancing festival branding, developing a corporate website, and executing a comprehensive social media marketing strategy.
As Baguio City prepares to showcase its floral splendor to the world, the strengthened alliance between Pixelhub Creative Design Studio and BFFFI promises a Panagbenga Festival that is more vibrant and accessible than ever before. The festivities are scheduled to launch on December 18, inviting visitors from around the globe to experience the beauty and camaraderie that the festival brings to the City of Pines.
For more information on the Panagbenga Festival and the upcoming events, please visit the official website or follow the festival’s social media pages.